How MissPoppins Lowers Costs for Parenting-Support Professionals

Written By MissPoppins

Most parent-coaching and care-support professionals begin with passion, certification, and lived experience then quickly realize they're also accidentally running a business. The first step to building your coaching business is knowing what softwares and tools you’ll actually need.

Typical startup and monthly operating costs for independent parent-support providers include:

Telehealth & communication tools

  • Zoom or Google Meet

  • Secure messaging platforms

Scheduling systems

  • Calendly or Acuity

  • Reminders and appointment workflows

Billing and payment processing

  • Stripe

  • PayPal

  • Square

Practice & client management

  • HoneyBook

  • Jane or TherapyNotes (for licensed providers)

  • CRM or intake-form systems

Marketing tools

  • Canva for educational and social content

Business operations

  • Website or hosted profile page

  • Accounting software

  • Insurance (where applicable)

  • Continuing education or credential renewal

One Simple Option for Parent Support Professionals

If you are a parenting coach, lactation consultant, doula, postpartum specialist, or developmental expert, there is one platform designed specifically for you:

MissPoppins is the only platform combining:

  • Secure client messaging

  • Scheduling

  • Payment processing

  • Client notes

  • Profile hosted on site

  • Podcast features

  • In-house article features

  • A built-in marketplace of parents seeking support

And unlike general marketplaces, MissPoppins is the only one with over 36 categories of support for family and care providers. Some of the following include:

  • Lactation consultant careers

  • Doula care jobs (birth & postpartum)

  • Speech therapy support for toddlers

  • Infant sleep coaches

  • Work-life reintegration support

  • Special-needs family support roles

  • Child-behavior coaches

  • Fertility & family-planning guides

  • ICF-certified family coaches

Providers also gain editorial opportunities with podcast features, articles, and visibility through the brand’s parenting content channels. The goal is to seamlessly be able to connect with and manage clients, process payments, and join a trusted community of certified professionals all in one place. 

As a SaaS, MissPoppins can also be tax-deductible for businesses and independent contractors in the US as ordinary and necessary expenses. 

MissPoppins as a Business Expense

To deduct software, platforms, or subscription tools used in your parent-coaching or care business, the IRS requires the expense to be both ordinary and necessary for your work. That means the tool is commonly used in your field and supports running your practice — think client-billing platforms, scheduling systems, or secure communication software (IRS, Business Expenses).

Since subscription-based tools (Zoom, Calendly, HoneyBook, QuickBooks, etc.) are paid for monthly or annually, they are usually treated as operating expenses and can be deducted in the tax year they are paid if you use the cash accounting method (IRS, Publication 535).

If you use any software for both personal and business reasons, only the business-use portion is deductible. Keeping track of usage percentages is important if you ever need to show how you calculated the deduction (IRS, Publication 463).

Good bookkeeping matters here. Hold on to receipts, invoices, and statements that show the cost and purpose of each tool — whether it’s a scheduling platform, telehealth software, or practice-management system. The IRS requires documentation to support deductions if reviewed (IRS, Publication 583).

Where you report these expenses depends on how your business is structured. Most independent practitioners file on Schedule C and enter subscription tools under “Other Expenses” or a designated software category. Corporations report expenses on Form 1120 (IRS, Schedule C Instructions).

Please note we are not financial advisors, simply sharing the guidelines as listed by the IRS.

Managing Your Coaching Business Should be Easy

Contrary to popular belief, support after parenting goes far beyond lactation consultant guidance at the hospital, it starts from prenatal through toddlerhood. We are proud to support inclusive specialities in a wide range of family support categories. Service providers are welcome as long as they provide proper industry resonance and accreditation. 


Want a referral code? Ask our team at info@misspoppins.io

Learn why parent coaches use MissPoppins

MissPoppins
Next

Find Support for Childhood Apraxia